Google, the Internet behemoth, just recently purchased a mobile marketing company for $750,000,000. This should clearly tell business owners both online and offline that mobile advertising should no longer be ignored.
Companies, charities, organizations and churches can now have access to the most thorough and cost-effective marketing tool to discreetly send out their marketing messages, real estate listings, lending interest rates or church notices to cell phones, smartphones, laptops and iPads.
The interesting thing about mobile advertising via SMS marketing is that it may not be flashy, but it does provide what most patrons and marketers (hint small business owners) want and that is one-on-one, uninterrupted dialogue with their or soon-to-be customer.
One of the most exciting attributes about SMS text messages and SMS marketing is that it works amazingly well with online advertising, print ads and video marketing. Plus, the response rates are much higher for business and website owners compare to e-mailing.
One reason for the higher response rate is that consumers have to opt-in to receive the marketing or church related information that they are seeking. This is true permission based marketing which avoids spam and creates a newly formed direct communication channel.
If nothing else, every small business owner needs to start utilizing SMS advertising now because it has been proven to raise business revenues anywhere from 15 to 40 percent.
Here’s why: More than 90 percent of all SMS text messages are actually read within three minutes of being received. This can make your current advertising more profitable. Plus, over 99 percent of all SMS text messages are read by the recipient.
Of course, the smart business owner will jump on this proven marketing tool that communicates directly with the end user or customer. There will be those who will not utilize this advertising media but will in the end lose profits to their competitor as the selling venue is changing thanks to technology.
But seriously, you are probably not a Fortune 500 company yet. The good news is that you no longer have to have their type of budget to use mobile advertising effectively. It is now quite affordable for every small business owner in the United States to try and use.
Your cost for this incredible technology can be less than 27 cents per day with the right company. And with 52,083 text messages being sent every second, the plain truth is mobile advertising is not going away.
SMS marketing will definitely take your business whether offline or online to the next profit level. Some of these marketing platforms will do some of your advertising automatically via mobile websites and apps and others will actually build a database of texting clients for you.
Successful companies are already using this marketing service and have been for years. You’ve probably heard of some of these companies like Target, McDonalds, JC Penny, Coca-Cola and American Idol who helped started this communication craze. Companies like KWIKTEXT can help you get started and best of all, do so inexpensively.
Mobile advertisers get the advantage of delivering content-rich messages, which include text, pictures, sound and video. Mobile Phone Advertising Proximity and context are the two major factors that have a significant influence on mobile marketing. Define Your Mobile Marketing Goals For Small Business Owners.
|
|